The codebook for the bigger research had been based significantly regarding the factors produced by Kunkel

The codebook for the bigger research had been based significantly regarding the factors produced by Kunkel

Only a few product that has been taped was coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid development, also all kinds of commercials along with other promotions ( e.g., teasers for system shows). Although music videos were taped, they certainly were coded and analyzed individually for their unique traits and are also maybe perhaps not reported right right here. The analyses offered in this paper, nevertheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the last test for the 2002 2003 season included 1,439 unique system episodes. The test for the 2nd content analysis ended up being significantly bigger than the initial 12 months’s test even as we produced concerted work in 12 months 2 to make sure that we had three episodes of each and every nonsyndicated show. Despite strict adherence to the sampling plan, additional taping ended up being required whenever, for instance, brand new programs joined the autumn lineup after the start of year to replace for cancelled programs or if the time and time slot for a string ended up being changed.


The codebook when it comes to bigger research ended up being based significantly in the variables produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on exact same intercourse intimate behavior and sexual talk regarding nonheterosexuals. In comparison to Kunkel and peers, whom utilized the scene due to the fact main device of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ dramatically in total and, therefore, usually do not offer a continuing device of measure to make evaluations across programs, we utilized a coding that is standard according to time. Coding news development in designated time intervals has been utilized usually by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or sexual intercourse. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications regarding relationship and relationships, that have been perhaps maybe maybe not coded. As an example, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more kind of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other intimate behavior 2 ended up being additionally examined when it comes to existence of exact exact same intercourse intimate behavior. With this item, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period occurred between a couple of this sex that is same.

Mention nonheterosexual issues that are sexual

Each 2 minute period that have been coded as containing a minumum of one example of talk through the intimate talk groups found in the primary coding task ( ag e.g., reviews about own/others’ intimate actions or passions, speak about sexual activity who has currently occurred, speak about sex crimes) had been additionally coded for whether some of the intimate talk pertaining to nonheterosexuals. With this product, programmers once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual individuals. Usually, such feedback linked to gays and lesbians, although periodically these were connected with bisexuals.

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